HABIBCORE® — PORTFOLIO, 20266°27′N, 3°24′E — LAGOS, NG

I design it.
I build it.
I answer for it.

Brands, digital products and AI tools — drawn, coded and shipped by the same pair of hands in Lagos. No handoff, no translation loss between vision and execution.

DISCIPLINES

Design → Build

CURRENTLY

Biscuit AI · Relay

SINCE

2020 — six years deep

STATUS

Taking select projects

01 / POSITION

WHAT I ACTUALLY DO

One person, moving between disciplines.

Most projects lose something in translation — designer to engineer, vision to build. These don’t. The person who draws the interface is the person who ships it, and the person you brief is the person who answers when something breaks at 2am.

I DESIGN

  • Brand identity & art direction
  • Digital products & interfaces
  • Creative direction & campaigns

I BUILD

  • Web apps & production sites
  • AI systems & assistants
  • Automations & internal tools

02 / SELECTED WORK

2023 — 2026

Biscuit AI — Telegram assistant conversation

FIG. 01 — AI · PRODUCT

Memory you can inspect and erase — not just a chat.

A production-ready Telegram assistant built on OpenRouter. Layered memory you can inspect and erase, Tavily web search, a local book library, image generation and cost visibility — all inside one conversation.

PYTHONOPENROUTERTELEGRAMMEMORY SYSTEMSTAVILY
Chef4Me — kitchen assistant

FIG. 02 — CONSUMER · AI

Your kitchen, inventoried and suggested in one conversation.

An AI kitchen assistant for Telegram. Tracks ingredients and expiry dates, then suggests meals from over forty cuisines via Google Gemini — all through plain chat commands. No forms, no dashboards, just conversation.

GEMINITELEGRAMINVENTORYUX DESIGN
Leadway Pensure — brand and communications

FIG. 03 — BRAND · SYSTEMS

An unprompted pitch, delivered as a live web document.

A self-initiated brand extension pitch for one of Nigeria’s largest pension funds: product redesigns, identity guidelines, social systems and brand voice — built on four years of operational experience inside the organisation.

BRANDIDENTITYPRODUCT DESIGNSOCIAL SYSTEMVIDEO
Olumayowa Nursing Home website

FIG. 04 — CLIENT · WEB

A patient can scan the whole practice in seconds.

A local healthcare provider’s website: six services, full licensing credentials and every way to reach them, arranged on one page a patient can scan in seconds. Designed, built and shipped end to end.

WEB DESIGNDEVELOPMENTHEALTHCARELOCAL BUSINESS
AI in the Workplace training hub

FIG. 05 — OPS · TRAINING

Eleven modules, ninety minutes, one link.

A company-wide AI literacy programme for Birdview Travels & Tours: eleven modules delivered in one 90-minute session, with a self-built web hub carrying the curriculum, slides and flashcards on a single link.

CURRICULUM DESIGNFACILITATIONWEB HUBAI LITERACY
Relay operations portal diagram

FIG. 06 — PRODUCT · SYSTEMS

An audit trail the database itself enforces.

A complete operations rebuild for an immigration firm’s relationship managers: role-scoped data, an append-only audit trail enforced at the database level, working-days SLA clocks and an in-browser CRS calculator.

NEXT.JSCRMRBACAUDIT TRAILSLA SYSTEMS
BEFORE THE SOFTWARE / BRAND & CREATIVE DIRECTION, 2023–2024

Before systems and software there was music and image — EPKs, cover art and creative direction for artists. The foundation everything else stands on.

Skaame artist web EPK
Skaame — Artist Web EPK2024
Layo Isaac artist EPK
Layo Isaac — Artist EPK2024
BlvckOreo personal EPK
BlvckOreo — Personal EPK2023
1ETHFP creative collaboration
1ETHFP — Creative Collaboration2023

03 / RANGE

ONE PRACTICE — MANY EXPRESSIONS

Design.BRAND · IDENTITY · GRAPHIC

Creative.ART DIRECTION · IMAGE · VIDEO · MUSIC

Product.INTERFACES · WEB APPS · TOOLS

Systems.PROCESS · STRUCTURE · DOCUMENTATION

Automation.WORKFLOWS · PIPELINES · SLAS

AI.ASSISTANTS · LITERACY · INTEGRATION

Software.DESIGNED, BUILT & SHIPPED END TO END

Habibcore.ALL OF IT — ONE PAIR OF HANDS

01 / 08DESIGN → CREATIVE → PRODUCT → SYSTEMS → AUTOMATION → AI → SOFTWARE → HABIBCORE

DesignPRACTICE

Brand identity, editorial and graphic composition — the craft under every project.

CreativePRACTICE

Art direction, image, video and music — before the software, the foundation everything else stands on.

Art DirectionPRACTICE

Photographic worlds and type systems built per release — no templates.

ImagePRACTICE

Cover artwork, press photography and illustration as primary material.

VideoPRACTICE

Promo film edited to the music it carries — cut to the beat, not to a template.

MusicPRACTICE

Production, writing and release work — the first stage of the practice.

Fashion / MerchPRACTICE

The BO dice mark as a wearable identity — one mark, many surfaces.

Digital CulturePRACTICE

Web3 music-and-culture work — community, roadmap, release rhythm.

04 / HOW I WORK

IDEA → SHIP

Designed. Built. Shipped.

01

Idea

The problem, seen clearly.

02

Design

The interface, the identity, the system.

03

Structure

What the user never sees, but always feels.

04

Code

Built with the tools the product itself uses.

05

Ship

Deployed, running, answerable to one person.

05 / VOICES

CLIENTS & COLLEAGUES

These designs were exactly what I needed. It’s rare to be able to describe what I want and have someone actually deliver that.
SKAAME— ARTIST
Michael is a solution thinker — he came into the company and within two months had already thought of effective solutions to optimise our workflow and positioned us to become more AI-inclined.
ABIDEMI AMODU— MANAGING DIRECTOR
As someone who uses AI, it’s refreshing to see and hear someone with more insight expand on troubling topics.
ADEBAYO ADEBANJO— FINANCE DEPT

06 / PATH

2020 — NOW

2020

Habibcore

DESIGN & CREATIVE DIRECTION

Identity systems and art direction for artists and businesses. Where the eye got trained.

2022

Leadway Pensure

OPERATIONS & AUTOMATION

Four years inside one of Nigeria’s largest pension funds, building the systems that keep the work moving.

10,000+ CLIENTS MOVED TO SELF-SERVICE

2026

Birdview

CRM · AI · PROCESS SYSTEMS

Built and improved the systems behind a Canadian immigration operation: an AI-assisted CRM spanning an 18-stage client pipeline, workflow automations, process documentation, AI evaluation, and an eleven-module company-wide AI literacy programme.

18-STAGE CLIENT PIPELINE · 250+ CLIENTS MANAGED · 11-MODULE AI PROGRAMME

NOW

Independent

PRODUCT · AI · SOFTWARE

CRM builds, process automation, AI training — and products designed and shipped solo, end to end.

07 / ABOUT

THE OPERATOR

Habib, seated in Lagos sunlight
FIG. 07 — THE OPERATOR. LAGOS, NATURAL LIGHT.

Designer. Builder. Operator.

Creative director by training, builder by practice. I designed brands and art direction first, then spent four years inside financial-services operations building the automation that keeps the work moving. Each step made the next one possible.

Today that means product: interfaces, web apps and AI-assisted software — designed by me, shipped by me. One person answerable for the whole thing, from the first sketch to the production logs. The email at the bottom of this page reaches the same pair of hands — 2am included.

“Design is the primary work. The ability to build it is what makes it real.”

BASE

Lagos, Nigeria — working globally

STATUS

Available for select projects

MODE

One person. Full stack of one.

FOCUS

Brand, product, AI systems

GRAPHIC DESIGNCREATIVE DIRECTIONPRODUCT DESIGNSYSTEMSAUTOMATIONAI INTEGRATIONTRAINING

08 / CONTACT

RESPONDS WITHIN 24H

Let’s make something.

An idea, a problem, or something that should exist but doesn’t yet — bring any of the three.

AVAILABLE — OPEN TO BRAND, PRODUCT & DEVELOPMENT WORK

01 — WHAT ARE YOU BUILDING? (select all that apply)
02 — YOUR NAME
03 — EMAIL

04 — BRIEF (optional)

OPENS YOUR MAIL APP — USUALLY RESPONDS WITHIN 24H